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TEDTalks : Eric Mead: The magic of the placebo - Eric Mead (2009)

12 March, 2010 - 16:37

Sugar pills, injections of nothing -- studies show that, more often than you'd expect, placebos really work. At TEDMED, magician Eric Mead does a trick to prove that, even when you know something's not real, you can still react as powerfully as if it is. (Warning: This talk is not suitable for viewers who are disturbed by needles or blood.)

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[Published in NonProfitNews - Read the original article]