I recently presented a class as part of the Skills 2 course for the Fundraising Institute of Australia (FIA). The class was on e-fundraising techniques and tools, and while we got so excited discussing website optimisation we didn't get a chance to cover all of the material, there were some really insightful questions asked by the fundraisers present. A question that was asked during this class continues to make me think. I was asked by an attendee whether it's better to dedicate a resource...(read more)